Jason Bloomberg Presenting This Week at DevOps Virtual Summit, Digital Strategy Innovation Summit

Keynoting at Troux Worldwide Conference and ITARC IASA World Summit later this spring

Agile Digital Transformation expert and Intellyx president Jason Bloomberg will be speaking at a number of prominent industry events this spring. (Scroll down for session abstracts.)

image4Tomorrow he will present virtually at The DevOps Virtual Summit on March 18. The Virtual Summit begins at 9:00 PST / 12:00 EST / 17:00 GMT. Bloomberg’s topic is Addressing the DevOps Resilience Challenge.

Later this week, he will present in person at the Digital Strategy Innovation Summit in New York NY. The conference runs March 19 – 20. Use discount code SPEAKER20 to register. Bloomberg’s topic is Mitigating the Digital “Creepiness Factor.”

digstratinnov3-15In April, Bloomberg will be keynoting at the Troux Worldwide Conference 2015 in Austin TX. The conference runs April 14 – 15. Bloomberg’s topic is Digital Transformation: New Purpose for Enterprise Architecture.

Promo_ITARC2015_smallIn May, Bloomberg will again be keynoting, this time at the ITARC IASA World Summit in Stockholm, Sweden. The conference runs May 21 – 22, and his topic will be The Agile Architecture Revolution. He will also be running a workshop on Agile Enterprise Architecture in Action.

Finally, Bloomberg returns to the US in June when he presents at the DevOps Summit in New York NY. The conference runs in conjunction with Cloud Expo on June 9 – 11. Bloomberg’s talk is The DevOps Drumbeat: Reinventing the Iron Triangle.

Jason Bloomberg will be giving away a copy of his most recent book, The Agile Architecture Revolution, at each in-person event. He is also available for additional keynotes, workshops, and speaking events. Email agility@intellyx.com for more information.

Session abstracts are as follows.

Addressing the DevOps Resilience Challenge

As today’s digital initiatives increasingly combine the continuous delivery model of DevOps with the dynamic deployment environment of public and private clouds, resilience engineering becomes a central concern. How do we mitigate and ideally prevent adverse events like application failures and slowdowns as well as compliance and security breaches while still driving toward ever faster release cycles?

Considering resilience to be one of the primary goals of DevOps-centric software delivery is the key. Organizations must balance continuous delivery, integration, and testing with resilience — as well as technical debt and inherent flexibility — in order to support the essential business agility drivers of their organizations.

Attendees of this session will:

  • Understand the importance of resilience and how it fits into DevOps
  • Gain an appreciation for the tradeoffs that a continuous delivery model introduces
  • Learn about the DevOps Drumbeat, a cutting-edge approach for managing the priorities of enterprise DevOps initiatives

 

Mitigating the Digital “Creepiness Factor”

We’ve all been there: on our lunch hour we surreptitiously visit our favorite My Little Pony fan site. Then hours later we bring our laptop to a meeting and project our client’s corporate web site for all to see – and right there at the top is a banner ad for My Little Pony: The Movie. How did that site know about our secret fetish? How embarrassing! How creepy!

The creepiness comes from the impression that the marketer knows more about you than you want or expect them to know, and furthermore, they know how to follow you around. In other words, they’re spying on you and stalking you.

While digital professionals know that the creepy factor is counterproductive, discouraging the very purchasing behavior they seek to encourage, most marketers still don’t understand how to draw the line between attentive and creepy – or how to reduce the creepiness factor.

Attendees of this session will:

  • Understand what makes some digital interactions creepy and others not
  • Explore the delicate balancing act all digital efforts must follow to avoid creepiness backlash
  • Learn the secrets to engaging with your audience without being creepy

 

The Agile Architecture Revolution

Both within the world of technology as well as the broader business environment, change is all around us — and accelerating at a blistering pace. Cloud, big data, Internet of things, mobile technologies, DevOps, containers…the list of technology innovations boggles the mind.

The pace of technology change is particularly dramatic because customers are driving enterprise technology decisions via their preferences and behavior. Today, this broad-based change goes by the name digital transformation — where the transformation really means business transformation.

As a result, confusion is rampant. Business stakeholders are on new territory, unclear how to make the right technology decisions to meet customer demands and remain competitive. The technology world is similarly turbulent, as true innovation and marketing hype battle for mind share.

To make sense out of this mess and drive business value, enterprises need an approach for dealing with change as the central paradigm. This new Agile Architecture brings together the business and technology domains to establish practical approaches for achieving business goals in an environment of constant change.

Attendees of this keynote will:

  • Gain a new respect for the scope of turbulent change facing organizations today
  • Understand the digital transformation priorities that are driving a need for better architecture
  • Learn what it means to architect for change.

 

Agile Architecture in Action

In this three-hour workshop, Jason Bloomberg will dive more deeply into what agile architecture is and how to implement it. The workshop will explain why enterprises are complex adaptive systems and why agility is an emergent property of such systems. He’ll introduce new layers of abstraction: the dynamic and meta layers, which describe how to architect inherently flexible software and how to think like an agile architect.

Bloomberg will also contrast agile enterprise architecture and Agile software architecture, and explain why following Agile principles is insufficient for making the organization more agile. The workshop will then present the Bloomberg Agile Architecture Maturity Metamodel, which delineates the progression from a chaotic initial state through first and second generation SOA to the highest level of Agile Architecture maturity.

In the final section of the workshop he will discuss digital transformation initiatives and how they depend upon business agility — in particular, the role innovation and resilience play in digital transformation, and how enterprises should organize themselves to be more innovative.

Attendees of this workshop will:

  • Learn the difference between Agile software architecture and agile enterprise architecture, and why agile EA is critical for achieving business goals in today’s dynamic business environment
  • Get an in-depth look at the core abstractions that drive Agile Architecture
  • Understand how agile architecture is essential for achieving the goals of digital transformation initiatives.

 

The DevOps Drumbeat: Reinventing the Iron Triangle

The Cloud has transformed how we think about software quality. Instead of preventing failures, we must focus on automatic recovery from failure. In other words, resilience trumps traditional quality measures.

Continuous delivery models further squeeze traditional notions of quality. Remember the venerable project management Iron Triangle? Among time, scope, and cost, you can only fix two or quality will suffer.

Only in today’s DevOps world, continuous testing, integration, and deployment upend the time metric, the DevOps cadence reinvents project scope, and cost metrics expand past software development to the total cost of ownership of the end-to-end digital initiative.

It’s time to discard the Iron Triangle and reinvent it for today’s digital world. Introducing the DevOps Drumbeat: balancing continuous testing, integration, and delivery with resilience, flexibility, and technical debt becomes the central quality challenge of today’s DevOps-driven digital efforts.

Attendees of this session will learn:

  • How building truly flexible systems requires a rethink of quality
  • How the traditional Iron Triangle evolves to become the DevOps Drumbeat
  • The importance of resilience, inherent flexibility, and good technical debt to the success of DevOps
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