By Jacob Grandstaff
According to digital analyst Jason Bloomberg, “Apple isn’t simply promising to keep its customers’ secrets. It’s promising to prevent itself from ever knowing its customers’ secrets –and then it’s 
selling that promise to its customers as a feature of its products. . . A brand, after all, is the promise to customers that the quality and features of products will live up to customer expectations.”
But, so what? Apple’s loaded. How much can it possibly hurt Tim Cook?
While that’s true and the effects on management may be negligible, smaller companies that are not rich would be affected by this. But even ignoring the business side, let’s look at this from the customer’s perspective. Would you rather buy a smartphone with or without the assurance that your personal messages and data will be safe from snooping, financial theft, and potential incrimination?
Read the entire article at http://theodysseyonline.com/una/5-reasons-why-apple-is-right/323112
