Definition of Digital – Customer Drives Decisions

By Elhum Vahdat

As Tim Cook, CEO of Apple, said, “The case is about much more than a single phone or a single investigation,“ and there is no doubt that it will affect  all of us and how we do what we do.  Of the flexibilitydozens of articles I have read, the most relevant to me was not the whole privacy vs. security issue, but a few words recently written by Jason Bloomberg in his Forbes article The Apple vs. FBI iPhone Encryption Battle: What It Means For Enterprises.

Jason wrote “The definition of digital is the fact that customer desires and preferences are driving enterprise technology decisions.”  For us in the world of applications, this screams FLEXIBILITY, and by flexibility I mean being able to constantly adapt our applications to meet the ever-changing desires and preferences of our subscribers, or lose them to the competition.  Applications generally fall into two categories – revenue-generating (e.g. value-added services) or cost-savings (e.g. self-service customer care) – and both cases affect the bottom line.  If we want to positively impact our bottom line, our decision must be based on the needs of our subscribers.

Read the entire article at http://blog.dialogic.com/blog/definition-of-digital-customer-drives-decisions

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