An Intellyx Brain Candy Brief
In today’s economy, the most critical customer interactions occur digitally. Whether on a website, via a mobile application or in some other internet-powered interaction, the digital engagement with a customer drives a significant amount of the customer experience. And when it comes to that experience, speed is critical.
In the early days of the Internet, the answer was simple. Take the heaviest elements of the web-based interaction — images, videos, etc. — and distribute them to edge locations closer to the consumer. Content Delivery Networks (CDNs) sprung up to meet this need. But as digital interactions have evolved, they have become much more dynamic and unpredictable, making it harder for traditional CDN approaches to deliver the desired performance gains.
The founders of Fastly designed their solution to deliver significant performance gains, but to do so with today’s dynamic web content and applications. Using a combination of architectural strategies and proprietary network and management software — which they call their edge cloud platform — they can deliver significant performance gains at massive scale for even the most dynamic and rich content.
As organizations continue to seek out a richer customer experience through more complex and dynamic customer interactions, Fastly’s architectural strategies will enable their clients to deliver these experiences at the speed that customers demand and to do so at the scale that enterprise organizations require.
Copyright © Intellyx LLC. Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. To be considered for a Brain Candy article, email us at pr@intellyx.com.
