Many companies trust Intellyx not only for our focus, depth of coverage, accuracy, knowledge, and insight, but also because of our objectivity, fairness, and responsibility to our customers. In this section, we share with you our code of ethics and what sets us apart as a consulting/analyst firm that you can trust as a close confidant of your company’s most important and strategic needs, and as a source of impartial, insightful comments on the IT industry.

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A key part of Intellyx’s value proposition to our customers is that we offer frank, concise, practical, and honest feedback. This feedback might or might not be favorable to our customers, but in any case is based on fact, analysis, insight, and understanding of the market. We’re always honest in our opinions—the opinions we give to the press, to customers, and to non-customers alike are our actual opinions.

Intellyx doesn’t offer better or more favorable opinions of companies because they are our customers, or less favorable opinions because a company is not our customer. We don’t sugar coat what we say because a company is a customer. Likewise, if we have unfavorable opinions about a non-customer, those opinions have nothing to do with the fact they’re not a customer.

We have no financial interest in any of the companies we cover at this time. If this situation changes (for example, if a customer grants us stock options), we will explicitly state so here and in a disclaimer whenever we mention them.


One of the key value propositions we provide our subscribers is the press visibility we can generate for them, so in our conversations with the press, we frequently talk about our subscribers—but in no way does our business relationship with a company or lack thereof affect our opinion of that company.

Intellyx takes briefings from any company when they fall within the scope of existing or planned research, regardless of whether they are a customer or not. Intellyx always reserves the right to accept or refuse a briefing from a non-subscribing company based on the needs of our research.

Subscribers are invited to brief Intellyx whenever they have relevant news. This service is one of several advantages of being an Intellyx subscriber. As a result, we are often better informed about subscribers than about other companies. However, the frequency of briefings does not determine the favorability of our opinion, just the level to which we are informed about those companies.

We consider the briefings we have with non-customers to be an opportunity for them to provide us with information about themselves we can use in our research, in exchange for insights and information we provide in the briefing as part of the conversation, as well as the visibility we provide them by including them in our research. We neither provide nor expect any other form of compensation or consideration for conducting briefings.

Briefings conducted via telephone are always free. We may encourage the companies who would like to brief us to purchase products and services from us, but our decision whether or not to take a briefing has nothing to do with whether the company purchases anything from us.

Intellyx sets a fair price for delivering our quality services. It would not be fair to you, our customer, if we offered another customer a better price for a service we gave you, simply because they were better at negotiating. And, it would not be fair to us if we dropped our price simply because you asked us to, since it would make it seem as if our pricing was arbitrarily set. As a result, we stand firm by our prices. However, we do offer a wide range of flexible payment and pricing terms based on different levels of service and total price, and we also can offer competitive pricing based on combinations of different service and product offerings. Finally, Intellyx reserves the sole right to offer non-negotiable special pricing for different special offers throughout the year, and will make these special offers available to any customer that qualifies for the conditions of the offer.

Responsibility to Our Customers

Intellyx’s primary responsibility is to our customers. We treat our customers with the utmost respect – respecting their timing and budgetary needs, and their information requirements.

Intellyx signs Non-Disclosure Agreements (NDAs) with subscribers, but does not typically do so with other companies. If we speak with a company with whom we do not have an NDA, the main purpose of our participation in the conversation is to gather research to benefit our customers. Therefore, we will not guarantee to keep any part of such conversations confidential, even if the information provided to us is designated as confidential, under embargo, or under NDA.

Like all businesses, Intellyx seeks to hire and retain the best talent in the industry. Intellyx makes a concerted effort not to recruit employees directly from our customers or subscribers. We may, however, post job opportunities online or in other locations to solicit qualified candidates. In such cases, qualified candidates from Intellyx’s customer base might respond to such ads and desire to apply for available positions. To avoid conflict of interest, Intellyx will prefer candidates from non-subscribing customers over those from our existing customer base, but will hire any qualified candidate for available positions, regardless of their current company affiliation.

Doing Business with Embargoed Countries

Intellyx does not do business with any individual or business located within any country embargoed by the US Government. All requests to the Intellyx web site from these countries are blocked. The Agile Digital Transformation Roadmap poster is not available to individuals located within an embargoed country.

Intellyx uses the Wikipedia list of embargoed countries as the authoritative list of such countries. At this time, Cuba, Iran, North Korea, Sudan, and Syria are embargoed by the US Government.

Forbes Editorial Guidelines

Forbes editorial guidelines do not allow paid placement in any articles written for Forbes, and Intellyx steadfastly complies with these guidelines. Therefore, Intellyx will never promise inclusion in any Forbes article in return for payment, either directly or as a condition of an Influence Subscription.

However, Forbes editorial guidelines do allow contributors to mention paying clients, as long as the article contains a disclaimer that expressly indicates the paid relationship. Therefore, Intellyx will seek to include subscribers in Forbes articles when such inclusion is appropriate to the content of the article, but Intellyx customers cannot pay for such inclusion, and should not expect such inclusion to be a guaranteed benefit of any Influence Subscription.