Intellyx BrainBlog for Fauna, in Retail Customer Experience June 2019
Retail businesses must perform flawlessly to survive in the age of omnichannel, where convenient choices, cheaper prices and better service are always readily available for consumers.
Companies that thrive in this competitive space will come to grips with high-velocity customer and operational data, at massive scale. While the retail market tends to invest heavily in IT, there is still a widening data gap as retailers move their software, and the ever-increasing amount of data it produces, to the cloud.
Like a train platform, not minding this quickly widening data gap causes customers to step off into oblivion when they least expect it.
Why the data gap is happening
At high speeds, retailers experience a separation between record and reality within their critical data. To address this gap, there is always the unacceptable option of slowing transactions down, thus creating a data ‘choke point’ to confirm everything is in sync from the point of sale to systems of record.
Good luck retaining customers by interrupting services. Retail data must evolve and keep up with the unlimited speed of business.
We’ve already moved from first generation object and hierarchical databases to today’s largely SQL-based relational databases (RDBMS). This advance allowed…
