An Intellyx Brain Candy Brief
Stigg is focused on helping startups and enterprises “SaaSify” their product offerings with a modular API-enabled pricing development platform and tracking tools.
Many companies embark on a SaaS enablement project in order to grab some of that sweet MRR (monthly recurring revenue), and assume that they will be able to handle pricing later by adjusting rules at the payment gateway level. But as a SaaS business evolves, the difficulty of catering to specific customer groups with different subscription, usage-based and configuration-specific pricing schemes rapidly causes change management issues due to SKU sprawl.
The Stigg platform abstracts the features of pricing such as offers, usage limits and expiration dates so they can be adjusted in isolation from the application implementation and payment execution process. Teams get a simple drag-and-drop WYSIWYG editor for designing pricing pages and pop-ups that can be embedded within any webpage or app with a single API call.
A pricing analytics dashboard allows stakeholders to track the customer uptake and/or attrition trend lines of different pricing schemes, and these measurement widgets can be accessed from other FinOps or service management tools via APIs.
Copyright ©2023 Intellyx LLC. Intellyx is an industry analysis and advisory firm focused on enterprise digital transformation. Covering every angle of enterprise IT from mainframes to artificial intelligence, our broad focus across technologies allows business executives and IT professionals to connect the dots among disruptive trends. At the time of writing, Stigg is not an Intellyx customer. No AI was used to write this article. To be considered for a Brain Candy article, email us at pr@intellyx.com.
