To Digitally Transform for GenAI, Transform the Network

Intellyx BrainBlog for Globalgig by Jason English

Digital transformation (or DX) brought self-service applications to the web and mobile devices.

Globalgig BB1 June 2025DX also revolutionized the way we view data. No longer would data sit in an enterprise silo for access only through a monolithic system. Thanks to 5G connectivity, hybrid IT, cloud hyperscalers, and portable cloud-native resources, we expect data to be delivered anywhere, almost instantly, to power mobile app requests, API calls, and advanced analytics.

We are in the midst of a subsequent transformation in which generative AI (GenAI) is changing how people interact with applications on computers and smartphones. All of the effort we are pouring into GenAI is just a continuation of the competitive race to meet an ever-growing set of customer expectations.

The customer-facing experience may change because of GenAI, but the hybrid network that delivers the goods of security, performance, and high availability across global regions will ultimately be responsible for success.

This network-first design approach is well understood by global web titans such as Netflix and Amazon. Even a slight delay in responding to a click can cause a customer to move to a competing website or app.

Adding in the increased data demanded by GenAI to the mix could potentially lose more customers due to attrition than it attracts, if the network is not ready to scale with customer usage.

Rethinking Traditional Network Approaches

In hindsight, designers of first-generation web apps weren’t concerned about revolutionizing the network, so long as telcos and ISVs continued spending on increased bandwidth to support more powerful compute and storage resources…

Read the whole article on the Globalgig Blog here: https://globalgig.com/blog/to-digitally-transform-for-genai-transform-the-network/

 

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Principal Analyst & CMO, Intellyx. Twitter: @bluefug