An Intellyx Brain Candy Brief
Web and mobile application users can be extremely sensitive to application usability and latency issues. If an application is not intuitive enough, reliable enough, or doesn’t respond quickly enough, users tend to switch to another app.
During the early days of web and mobile applications, organizations realized they needed to capture and analyze user experience data to continuously improve their applications and remain competitive.
These were generally speaking infrastructure level signals, such as network latency, time on a page, click or touch patterns, and user journey tracing, But the data was raw and someone had to interpret how he signals impacted the user experience.
Embrace takes the next logical step, interpreting Open Telemetry data such as reliability or performance signals in the context of how the user reacts to them.
In other words, Embrace measures reliability and performance telemetry signals in terms of whether or not users can actually accomplish the goal the app is designed for them to accomplish.
They interpret the behavioral signals from force closing app, restarts, and abandoned carts as reliability signals, for example. They can tell you if your app is not successfully reaching server resources, or if those resources are slow in responding to requests for images or other data customers request.
Embrace supports the CNCF Open Telemetry project, contributing to its front end collection capabilities.
Copyright © Intellyx BV. Intellyx is the change agent industry analysis and advisory firm focused on enterprise transformation. Covering every angle of enterprise IT from mainframes to artificial intelligence, our broad focus across technologies empowers business executives, IT professionals, and software vendors to leverage disruptive trends to succeed in a dynamic business environment. None of the other vendors mentioned in this article is an Intellyx customer. No AI was used to produce this article. To be considered for a Brain Candy article, email us at pr@intellyx.com.
