Intellyx Press Release
VORDEN, NETHERLANDS, 28 OCTOBER 2025 – Intellyx B.V., the world’s best little digital transformation analysis firm, today announces new limited-engagement Advisory Service Packages to provide startups and established vendors targeting the financial industry with expert analyst go-to-market advice and positioning help for quick time-to-value.
Intellyx is well-known for its editorial coverage of technology events and emerging trends, as well as delivering compelling Content Marketing assets for enterprise software vendors that retain an independent authoritative voice while driving business buyer demand, including BrainBlog posts, white papers, webinars, podcast appearances, infographics and more.
“We always enjoy learning what’s new in our annual Intellyx Vendor Briefings. However, we’re finding that many vendors would like to continue the conversation and get more feedback, but they may not yet be ready to decide on an outward-facing set of content deliverables,” said Jason English, Principal Analyst and CMO, Intellyx. “These new Advisory Service Packages meet that challenge by engaging our expert advice with less time and budgetary commitment.”
New Intellyx Advisory Service Package offerings include the Intellyx Positioning Workshop, and the Intellyx Financial Services GTM Workshop.
Setting the compass with the Intellyx Positioning Workshop
Defining the ideal buyer profile and message is a significant challenge for startups and Series A companies that are too innovative and disruptive to fit into the standard software categorizations.
“Unlike other analyst firms, Intellyx doesn’t categorize vendors by market segment,” said Jason Bloomberg, Managing Director of Intellyx. “This ‘no bucket zone’ approach uniquely qualifies Intellyx to help innovative seed-stage vendors with their positioning by providing a friendly analyst audience that understands the challenges of competing in emerging enterprise markets.”
The Intellyx Positioning Workshop helps newer companies find ways to stand out in their area of expertise instead of measuring themselves against incumbent vendors.
Two Intellyx analysts join the vendor in each Intellyx Positioning Workshop, which includes information-gathering and positioning advice calls, an advisory report, and 125 Influence Quotient (IQ) Points that can be used for an initial BrainBlog deliverable, all for just under $5000 USD* (*Prices may vary based on Euro values.)
Making Bank with the Intellyx Financial Services GTM Workshop
While banking, insurance and financial services firms must make huge IT investments to serve customers and securely conduct operations, they are also notoriously risk-averse and difficult to sell into. Intellyx helps vendors understand how to position their product for the financial services vertical and develop a marketing and sales strategy.
Intellyx’s Financial Services Go-to-Market (GTM) Workshop is led by CTO Analyst Eric Newcomer, who brings years of experience in financial services to the engagement.
“The best chance to sell a new product is to align spending to strategic investment opportunities that can help improve the success of the organization. Intellyx can help show you how,” said Newcomer.
As Global Head, Security Architecture and Strategy for the Consumer Bank at Citi, Eric helped protect the bank against cybercrime. As Chief Architect, Treasury and Trade Services at Citi, he redesigned systems and introduced modern technologies, such as cloud native architectures. As Chief Architect for the Investment Banking IT Division at Credit Suisse, he established the first functional architecture department in the company’s history. In each of these roles, Eric evaluated and recommended software products.
Eric and one of Intellyx’s other analysts will participate in each Intellyx Financial Services GTM Workshop, which includes information-gathering and positioning advice calls, an advisory report, and additional email and sales call support for just under $5000 USD* (*Prices may vary based on Euro values.)
Where to learn more
Visit the Intellyx site to learn more details about these two new Intellyx Advisory Services, which join the No-Risk Briefing Package and advisory by the day or hour services already offered by Intellyx. Vendors who want an unlimited advisory engagement with anytime calls, reviews, promotional and press support, can graduate to an Intellyx Influence Subscription from there.
Or, contact Intellyx through our Analyst Inquiry form or by email at pr@intellyx.com to request a briefing or a meeting about working with us.
About Intellyx
Intellyx is the first and only industry analysis, advisory, and training firm focused on customer-driven, technology-empowered digital transformation for the enterprise. Covering every angle of enterprise IT from mainframes to cloud, process automation to artificial intelligence, our broad focus across technologies allows business executives and IT professionals to connect the dots on disruptive trends. Read and learn more at https://intellyx.com or follow them on LinkedIn.
