Intellyx is the first and only industry analysis, advisory, and training firm focused on agile digital transformation.
Intellyx works with enterprise digital professionals to cut through technology buzzwords and connect the dots between the customer and the technology – to provide the vision, the business case, and the architecture for agile digital transformation initiatives.

Meet the Team

Jason Bloomberg
Jason Bloomberg



Jason Bloomberg is the leading industry analyst and globally recognized expert on agile digital transformation. He writes and speaks on how today’s disruptive enterprise technology trends support the digital professional’s business transformation goals.

He writes for Forbes, his biweekly newsletter the Cortex, and several contributed blogs. He also helps technology vendors and service providers communicate their digital transformation stories. His latest book is The Agile Architecture Revolution (Wiley, 2013).

Mr. Bloomberg has published over 750 articles, spoken at over 350 conferences, webinars, and other events, and has been quoted in the press over 1,500 times.

At SOA-focused industry analyst firm ZapThink, Mr. Bloomberg created and delivered the Licensed ZapThink Architect (LZA) SOA course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, which was acquired by Dovel Technologies in 2011.

Mr. Bloomberg’s previous book, Service Orient or Be Doomed! How Service Orientation Will Change Your Business (John Wiley & Sons, 2006, coauthored with Ron Schmelzer), is recognized as the leading business book on Service Orientation. He also co-authored the books XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996).

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting).

Charles Araujo
Charles Araujo

Principal Analyst


Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change.

He is Principal Analyst with Intellyx, the first and only industry analyst firm focused on agile digital transformation. He has authored three books and published over 100 articles. He has been a regular contributor to both InformationWeek and CIO Insight Magazine and has been quoted or published in magazines, blogs and websites including Time, CIO, CIO & Leader, IT Business Edge, TechRepublic, Computerworld, USA Today and Forbes.

He is the founder of The Institute for Digital Transformation and a sought after keynote speaker having addressed over 10,000 business and IT leaders in 10 countries over the last several years. He is passionate about the power of technology to deliver competitive and transformational advantage to organizations and in the critical need to develop next generation “digital leaders” that can transform their organizations into Digital Enterprises. He is presently at work on a new book entitled, Thinking Digital: How to Thrive and Win in the Digital Era, which will explore this topic in detail.

Prior to joining Intellyx, Charles served as an advisor and consultant for nearly twenty years, leading numerous large scale transformation programs for Fortune 1000 organizations and government institutions involving as many as 10,000 program participants. In his early career, he spent many years working in and with IT organizations in the healthcare, financial services and aerospace industries, directly leading teams of more than 100 members.

Valerie Bloomberg
Valerie Bloomberg

Operations Manager

Valerie Bloomberg is an entrepreneur and marketing expert who has worked in several sales and marketing positions, starting in the newspaper industry in her early twenties, then following her passion for music into the radio business. After spending four years teaching herself online marketing, she launched her first company, BrenAriS Online Media, in 2002. An online marketing and publishing company, the business was eventually renamed BrenAriS-Bloomberg in 2009.

Valerie isn't so sure about helping her husband in his business, but she's doing her part when she isn't hiking the Smoky Mountains or spending time with her grandson.

Siena Rose
Siena Rose

Executive Assistant

Siena Rose is a 2015 graduate of Tech Foundry, where she expanded her knowledge of the IT industry. At Tech Foundry, she learned HTML & CSS, Microsoft Office, troubleshooting, and many other skills.

Ms. Rose interned for Paragus IT, a company that provides business computer service, computer consulting, information technology support and other proactive services to companies. She also interned in the IT department of J Polep Distribution Services, where she repaired computer equipment and consulted with employees on IT-related issues.