Five Reasons Why Delta Beat United This Week

Last Wednesday, unusually severe weather at its Atlanta hub caused a massive disruption across the entire Delta Airlines fleet, leading to more than 60 diverted flights […]

Your Apps Are Your Brand

At the Dynatrace PERFORM customer conference today, Dynatrace CEO John van Siclen made this subtly provocative statement: your apps are your brand. In conversations about the […]

Seven Promises of the Digital Brand

Brands are more than the sum of their brand elements – logos, colors, shapes, and the like. Brands are promises. Promises from a company to its […]