Digital ad scandals and ad blockers are undermining online ads – but what happens next?

By Jon Reed Note that bit about “advertising rates across the media are falling fast.” The push to invent a new model is high pressure. That […]
General Motors mobile application, built by McCann Detroit

Transforming Branding: Digital In Advertising

For those of us in the technology world, digital is a technology concept – customer-driven technology to be sure, but still about the ones and zeroes […]

You’ve Got Ads! Verizon Buys Aol In Digital Advertising Play

Verizon Communications completed its $4.4 billion acquisition of Aol today in one of the more peculiar strange-bedfellows digital matchups of the decade. On first glance, the […]