Since the rise of the industrial era over 150 years ago, there have been a number of business trends that have shaped the course of…
For many organizations, digital transformation means customer-driven, technology-enabled organizational change. In many cases, however, organizational change also drives technology innovation. That’s the situation that global…
Brands all over the world are undergoing digital transformation as changing customer preferences and behavior are disrupting their existing business models. It’s no surprise, therefore,…
By Martin Migoya A very interesting article published recently at Forbes by Jason Bloomberg, titled Reinventing Marketing with Consumer Journeys, describes Globant positioning in this new…
As today’s brands scramble to reinvent themselves for the digital age, they have two places to look for assistance: technology-oriented consulting firms and advertising/marketing agencies…
