Surveys of IT executives regarding their Cloud Computing initiatives can be strangely misleading. Take for example two studies that fellow Forbes authors reported on over the last few months. Back in March, Forbes contributor Louis Columbus reported that a key take-away from an IBM study was that “Cloud computing has rapidly accelerated from 30% of CIOs mentioning it as a crucial technology for customer engagement in 2009 to 64% today.” And yet, a recent Forbes article by Joe McKendrick indicated that 57 percent of the executives in a recent Saugatuck survey reported that “they are leveraging the cloud to create new revenue-producing products and services.”
What is suspicious about these results is that the first study asked whether Cloud was a crucial technology, but not whether they were actually implementing it – while the second survey queried about actual implementations, and yet the numbers (64% to 57%) are suspiciously close together. Are we therefore to believe that about the same number of organizations believe Cloud is important as are actually implementing it? Or perhaps CIOs suddenly acted on their plans in the few weeks between reports?
Read the entire article at http://www.forbes.com/sites/jasonbloomberg/2014/07/15/why-implement-cloud-when-cloudwashing-will-suffice/.
Image Credit: Alex Barth
