On the topic “Why Enterprise Digital Strategies Must Drive IT Modernization” Sept. 25 in San Francisco
GLENS FALLS NY AND SAN FRANCISCO CA, August 6, 2014 – Intellyx and Innovation Enterprise today announced that Jason Bloomberg, Digital Transformation and Agile Architecture thought leader, will be presenting on the top of “Why Enterprise Digital Strategies Must Drive IT Modernization” at Innovation Enterprise’s Digital Strategy Innovation Summit on September 25. His session abstract is as follows:
Today’s Digital Strategies face a potentially crippling trend: the separation of the Digital Transformation effort from the day-to-day running of the Information Technology (IT) shop. The lure of this bifurcation is unmistakable. CIOs have their hands full simply keeping older systems of record up and running, while the Digital effort is entrepreneurial, fast-moving, and deals with customer-facing systems of engagement. It’s as though they are two separate worlds, with different priorities and different ways of operating.
Don’t fall into this trap. Remember, those crusty old systems run the business, as they have for years. They contain invaluable data, institutional knowledge, and support for the core business processes that drive the bottom line. Only those organizations who properly leverage their deep IT assets will prevail with their Digital Strategies long term.
The good news: the Digital Transformation effort can – and should – drive modernization in IT. The secret is to take a flexible, business-driven approach that takes modernization one step at a time, and focuses on what’s important.
About the Digital Strategy Innovation Summit
The Digital Strategy Innovation Summit takes place September 25 – 26 at the Marriott Marquis Hotel in San Francisco, CA. The summit helps attendees create an effective digital strategy, which is central to business success. In the modern business environment technological developments and the advances of globalization have created unparalleled opportunities for businesses to expand their markets. But new opportunity has opened the door to new challenges.
This summit will focus on the solutions offered by innovative digital strategies. It will comprise of learning objectives, illustrated intermittently with a number of exploratory case studies, to include:
- Methods designed to deliver the most effective impact on your business through an effective digital strategy.
- Tactics to optimize the role of Digital Strategy in your organization.
- Learning how to transform the way you set strategy, align resources & effectively execute to deliver superior business outcomes with speed and scale in the digital space.
- The essential balance between digital strategy, digital media, implementation and ensuring flawless execution.
Other speakers include:
- Joe Megibow, SVP/GM, Omni-Channel eCommerce, American Eagle Outfitters
- Tami Kagan-Abrams, Director, Project Management, Digital Media. Disney ABC Television Group
- Robert Rodriguez, Director, Digital Media, FOX Deportes
- Mark Coffey, SVP, Revenue, Partnerships & Brand Acquisition, Rue La La
- Price Floyd, VP, Digital Strategy, BAE Systems
- Will Pinnell, Director, Mobile Strategy, Sabre Holdings
- Eric Pilkington, EVP, Digital Strategy, McCann Health
- Sky Kelley, Director, Digital Video Distribution, Disney and ESPN Media Networks
- Toni Jones, Director, Social Media, U-Haul International
- Greg DePalma, VP, Audience Insights, TiVo
- Dirk Schapeler, Digital Health, Bayer HealthCare
- Irina Shames, VP, Strategy, MTV Networks
- Alyssa Talovic, Director, Digital Marketing, Radio Disney
- Megan Newcome, Global Director, Digital Strategy, Philips
Click here for more information or to register.
About Intellyx
Intellyx is the first and only advisory, training, and industry analysis firm focused on Digital Transformation through Architecting Agility™ for the enterprise. The brainchild of Jason Bloomberg, Managing Partner and President of ZapThink for twelve years, Intellyx brings a refreshing and provocative perspective to IT-enabled business agility.
Business Agility – the ability for organizations to respond to change, and to leverage change for competitive advantage – is on the must-have list of every business executive. Yet practical steps for achieving agility in today’s enterprise have been largely out of reach.
Information Technology should be part of the solution, but far too often it’s part of the problem. Siloed applications. Complex middleware stacks. Layers of legacy – all barriers to agility. Intellyx’s revolutionary new approach to architecture, the Bloomberg Agile Architecture Technique, cuts through these barriers and lays out a practical, implementable approach to achieving business agility in any organization.
About Jason Bloomberg
Jason Bloomberg is the leading expert on digital transformation through architecting agility for the enterprise. As president of Intellyx, Mr. Bloomberg brings his years of thought leadership in the areas of Cloud Computing, Enterprise Architecture, and Service-Oriented Architecture to a global clientele of business executives, architects, software vendors, and Cloud service providers looking to achieve technology-enabled business agility across their organizations and for their customers. His latest book, The Agile Architecture Revolution (John Wiley & Sons, 2013), sets the stage for Mr. Bloomberg’s groundbreaking Agile Architecture vision.
Mr. Bloomberg is perhaps best known for his twelve years at ZapThink, where he created and delivered the Licensed ZapThink Architect (LZA) SOA course and associated credential, certifying over 1,700 professionals worldwide. He now runs the successor to the LZA program, the Bloomberg Agile Architecture Certification Course, around the world. He is also a contributor to Forbes, a frequent conference speaker, and prolific writer.
Mr. Bloomberg’s previous book, Service Orient or Be Doomed! How Service Orientation Will Change Your Business (John Wiley & Sons, 2006, coauthored with Ron Schmelzer), is recognized as the leading business book on Service Orientation. He also co-authored the books XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996).
About Innovation Enterprise
Innovation Enterprise is an independent business-to-business multi-channel media brand focused on the information needs of Senior Big Data, Strategy, Advanced Analytics, Strategy, Innovation, Digital, Finance, Operations, Publishing & Decision Support executives.
In addition to live conferences & summits our products include digital on-demand video content, live & on-demand webcasts plus online communities. We also provide marketing services as well as on-site custom production and custom research to Fortune 500 clients.
Whether it’s delivered online, or in person, everything Innovation Enterprise produces reflects the company’s unshakeable belief in the power of information to spur innovation.
Media Contacts
For Intellyx:
Jason Bloomberg
jason@intellyx.com
617-517-4999
For Innovation Enterprise:
Samuel Geapin
sgeapin@theiegroup.com
415-799-7325
