By Ehren Foss
Digital transformation. Feel the thrill of corporate buzzwords travel up your spine. Within higher education, this is a salient phrase. It describes changes driven by digital technology in society and organizations, and every director of advancement services I’ve met is grappling with it.
Let’s start with a delightful Forbes article by Jason Bloomberg based on the Altimeter Group’s 2014 State of Digital Transformation report. The crux of the piece is that, for many organizations, uncertainty reigns when it comes to digital transformation. The 2014 report defines it as:
“The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.”
According to the report, 88% of organizations claim to be undergoing digital transformation of some sort, while only 25% have mapped out the process or documented a plan they can use to judge their progress.
Read the entire article at http://www.evertrue.com/blog/2015/02/24/digital-transformation/.
