The word digital has been with us for years, but today it’s experiencing a renaissance, as enterprises in every industry reinvent themselves as software-driven organizations. And yet, digital paradoxically isn’t about software. Digital is all about the customer.
The only reason technology is central to the digital movement is because more than ever before, customer preferences and behavior are driving enterprise technology decisions. Customers—consumers as well as business-to-business—demand diversity in their technology touchpoints, ranging from computers to televisions smartphones to wearable devices—and more.
In particular, as technology continues its inexorable exponential pattern of faster processors, greater storage and smaller footprints, the number and diversity of technology touchpoints is exploding. This Internet of Things (IoT) encompasses a broad Wild West marketplace of human devices, from fitness wearables to gesture-controlled devices to retail beacons, tracking customers’ every move.
The IoT story—as with the broader digital story—doesn’t end with the user interface. Machine-to-Machine (M2M) devices, ranging from heavy equipment telemetry to factory floor automation, are revolutionizing the power and versatility of automation across the board.
The customer experience, however, doesn’t end with the device; it begins with it. For enterprises to meet the diverse and dynamic needs of their customers, they must connect the dots between user interface and back-end technology, between front-office and back-office. Furthermore, this end-to-end technology story must perform—every time, in real time. Customers demand no less.
To complicate matters, nothing about this digital story is static. Every aspect of the end-to-end equation, from touchpoint to technology infrastructure to systems of record, is in a constant state of flux.
With this move to digital and the IoT in particular, everything is more and faster: more data, more endpoints, faster networks, faster business. How do we keep up, and even more importantly, how do we excel at this blistering pace?
Read the entire white paper at https://www.softwareag.com/corporate/rc/rc_perma.asp?id=tcm:16-133272.
Software AG is an Intellyx client. At the time of writing, none of the other organizations mentioned in this paper are Intellyx clients. Intellyx retains full editorial control over the content of this paper.
