By Steve Andriole
Every consultant on the planet today has a suite of products and services that enable digital transformation. When well managed, consultants will help you save money and make money by leveraging digital technology. Some of them will also help anticipate the impact that emerging digital technology will have on your industry and your company. But only the really good ones can predict the future: clairvoyance is still a tough skill.
But what is digital transformation (DT)?
My Forbes colleague, Jason Bloomberg, talks about digital transformation ignorance in no uncertain terms:
“Altimeter Group released their new report on The 2014 State of Digital Transformation by Brian Solis earlier this week. The central conclusion of the report, which is available for free download: ‘Only one-quarter of the companies we surveyed have a clear understanding of new and underperforming digital touchpoints, yet 88% of the same cohort reports that they are undergoing digital transformation efforts.’ In other words, the vast majority of people Altimeter interviewed for this report claimed they are undergoing Digital Transformation, even though most of them don’t know what it is.”
Read the entire article at http://www.forbes.com/sites/steveandriole/2015/09/26/digital-transformation-sometimes-maybe-absolutely/.
