By Kimberly Kemp
Don’t look now, but the digital transformation ship may have left you on the docks. So, what is a digital transformation? As you might guess, there are more than a few definitions floating out
there, but here’s a good one that I found in a Forbes article by Jason Bloomberg:
“The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.”
Many companies have already embarked on the digital transformation journey, and inevitably, most will follow. According to Gartner, “by 2020, 75% of businesses will be a digital business or will be preparing to become one.”
Read the entire article at http://blog.gpstrategies.com/performance-readiness-solutions/digital-transformation/
