Key Takeaways
- At their core, content management systems (CMS) empower organizations to create, manage, publish, and secure a wide variety of information, including text, images, rich media types like audio and video files, and much more.
Salesforce customers, however, face a dilemma. Content management should be closely tied to the sales and marketing functions that Salesforce provides, but Salesforce’s own CMS capabilities are too limited to meet most organizations’ needs.
- The answer: rely upon a Salesforce partner like Stantive, whose OrchestraCMS runs natively on the Salesforce App Cloud. Only by running natively can such a product work seamlessly with Salesforce while also providing security and governance so essential for today’s content management needs.
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Stantive is an Intellyx client. At the time of writing, none of the other organizations mentioned in this paper are Intellyx clients. Intellyx retains full editorial control over the content of this paper.
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