Ubiquitous market disruption. Rapidly accelerating technology innovation. Exploding customer demands. All of these trends are feeding the complex, multifaceted movement we call digital transformation.
Enterprise execs want to do it. Vendors want to sell it. And professional services firms from system integrators to advertising agencies are lurching forward with their own transformations, seeking to become digital consultancies before some future next big thing replaces today’s next big thing.
Yet, in spite of digital’s unquestionable next-big-thingness, confusion reigns. Pundits espouse nonsense. Analyst firms offer flawed advice. And enterprises must tread carefully, lest they make a fatal misstep on the road to digital transformation.
And missteps there are, too numerous to count. Here are my top five.
Read the entire article at http://www.forbes.com/sites/jasonbloomberg/2016/08/27/top-five-enterprise-digital-mistakes/.
Intellyx advises companies on their digital transformation initiatives and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. Image credit: Nagarjun Kandukuru.
