For today’s enterprises, digital performance means far more than a snappy website and mobile apps. In reality, end-to-end performance is critical to keeping customers happy and, in turn, achieving the strategic goals of the business.
End-to-end digital performance presents a tricky challenge, as every link in the chain must operate properly. Finding weak links quickly and resolving them immediately can be the difference between an online purchase and a lost customer.
The Rise of Digital Performance Management
To gain the necessary visibility, operations managers turn to a variety of monitoring tools. Web performance management for the front end, application performance management for keeping track of numerous apps, network management to ensure the underlying pipes are free from clogs—the list goes on.
This piecemeal approach to operations monitoring, however, has proven insufficient for that ensuring end-to-end digital performance meets the increasingly stringent requirements of today’s users. The result is a burgeoning new market category of digital performance management (DPM).
The goal of DPM is to raise the operations monitoring discussion above the technical weeds and focus instead on the success of business transactions. Whether it is a purchase on an ecommerce site, a balance inquiry on a mobile banking app, or a physician viewing the chart of a patient on her tablet, business success means the performance of business transactions as they traverse all of the components of a modern, digital enterprise environment.
For today’s enterprises, however, “modern” doesn’t mean “all new.” Modern digital enterprise environments are a heterogeneous mix of old and new somehow wired together to support the rapidly changing digital landscape. That wiring, in fact, is what keeps the lights on. Without it, all the flashy digital doodads will amount to naught.
What is that all-important wiring that keeps the transactions at the heart of flowing? Middleware.
Read the entire article at http://data-informed.com/the-black-hole-in-digital-performance-management/.
Copyright © Intellyx LLC. Nastel is an Intellyx client. At the time of writing, none of the other organizations mentioned in this article are Intellyx clients. Intellyx retains full editorial control over the content of this paper. Image credit: Leonid Mamchenkov.
