By Renee Changnon
While the customer experience has been an area of interest, Forbes reports that many experts are 
suggesting that the grocery supply chain is a main reason for Amazon’s decision to buy Whole Foods.
In the Forbes article, some suggest that the focus is on the “cold chain,” which consists of perishables like produce, fresh fish and dairy. However, others suggest the company may be interested in reinventing the Whole Foods supply chain.
“It’s possible that Amazon is making a strategic error with the Whole Foods acquisition, and it is certainly taking some risks—but for Jeff Bezos and his team, the game isn’t a crap shoot. It’s a game of chess, and Amazon is thinking three moves ahead,” Jason Bloomberg, president of industry analyst firm Intellyx says in the Forbes article.
Read the entire article at http://www.hardwareretailing.com/amazon-acquire-whole-foods-expand-footprint/
