An Intellyx Brain Candy Brief

The Digital Era has reshuffled the drivers of competitive advantage and business value. Today, one of an enterprise’s most valuable assets is its data. Data is at the center of nearly every customer interaction, every business process and every business decision an organization must make. Because maintaining data quality has been a notoriously difficult challenge, however, most organizations have simply accepted data that is ‘accurate enough’ – but this will no longer suffice.

This challenge is what Naveego aims to help enterprise organizations overcome. The company’s cloud-based data quality and master data management (MDM) platform helps organizations manage the quality of their data across the ever-spreading data landscape that now includes Software-as-a-Service and public cloud platforms. Its MDM solution helps organizations align and sync their data from virtually any on-premises or cloud-based source.

Unlike data quality solutions of the past, however, the company does not stop there. Its interesting approach to establishing trust in the veracity of an organization’s data is what sets it apart. The company takes a business process and rules-centric approach to analyze and monitor data while it is still in an organization’s live transactional systems.

Their platform helps organizations identify not only simple things like empty data fields, but data that is out of normal parameters or other business-process-based indicators of potentially bad data. Finally, their dashboard and queuing tools help data analysts and knowledge workers easily manage the data quality process — helping organizations overcome the last data quality hurdle: sticking with it.

Copyright © Intellyx LLC. Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. To be considered for a Brain Candy article, email us at

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