Artificial intelligence is everywhere in the media, but enterprise leaders must look past the hype and understand how to apply it to create real business value now

It’s getting pretty hard to escape Artificial Intelligence (“AI”). I don’t mean the impact that AI will have on your life — I just mean the idea of AI. In the business and technology press, a single day does not pass without some reference to the impact that AI is having — or will have — on, well, everything

Nearly every story is ominous. Either it’s a story about how AI is going to bring about the destruction of the human race or, only slightly less foreboding, the destruction of an entire industry or class of jobs.

Call it morbid fascination, but the cataclysmic potential of AI seems to mesmerize us. All of these dire warnings and predictions may drive click-throughs, but most of the articles about AI are completely missing the point — mostly because they’re focusing on the wrong ‘AI.’

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[Disclosure: As of the time of writing, Maana, CognitiveScale, and Microsoft are Intellyx customers. None of the other organizations mentioned in this article are Intellyx customers.]

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