Getting big data right

The evolution of big data, data science and analytics was on full display at this year’s Strata Data Conference with one overarching message: We need to get big data right.

The gathered crowd looked on with amazement and let out an audible gasp. The volunteer thought he had stumped the magician with his chosen number, 83. The magician had written 16 numbers in a four by four matrix — and 83 was nowhere in the mix.

But then the magician broke into a wide grin.

“Check this out. If you add up all the numbers across each row, they add up to 83. The numbers in each column? That’s right, 83. In fact, every combination adds up to your number. Amazing, right? It’s just like what happens when you get data right — it’s like magic!”

The magician was pitching for Diwo, a new cognitive decision-making platform, at their booth at the Strata Data Conference held last week in New York. It was a fun way to introduce their new solution — and, perhaps unwittingly, it was also allegorical to the evolution of the big data market.

While we have been talking about big data, data science and analytics for quite some time, there is an evolution of the market that was on full display at this year’s event. It could be seen in the several interwoven themes that permeated both the keynote stage and the exhibit floor. The overarching message: It’s time to get big data right.

These themes all touched on the same broad idea that it is time to move beyond the exploration stage and apply big data, data science and analytics in real life and at scale so that the power of data can transform business models and the customer experience — and perhaps make it all feel a bit like magic.

Read the entire article at https://www.cio.com/article/3229847/analytics/getting-big-data-right.html.

Disclosure: MapR is a former Intellyx customer. None of the other organizations mentioned in this article are Intellyx customers. The Strata Data Conference provided me a free pass for this event, a standard industry practice.

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