IT leaders must push their organizations to continuously explore and discover solutions for problems that do not yet exist.

If you’re reading this from anywhere but Southeast Asia, you’ve probably never heard of Grab. The company, however, is the region’s leading on-demand transportation and mobile payments platform. Think Uber and ApplePay rolled into one. Oh, and they’ve raised a ton of money (like in the billions) and are growing like crazy. You do the math.

Industry observers like to call companies like Grab, ‘cloud-native.’ The assertion is that these types of companies were born in the cloud and in the era of modern computing, and are therefore free of the legacy technical debt (and business models) of the industrial age companies they seek to disrupt.

And that’s mostly true — but it also dramatically sells short the fundamentally different approach and ethos that companies like Grab bring to bear when it comes to building, maintaining and evolving their technology stack. Their advantage comes not just from the fact that they started with a so-called greenfield environment. It’s that they relentlessly and deliberately recreate that greenfield environment over and over again.

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[Disclosure: As of the time of writing, iguazio is an Intellyx customer.]

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