What if every interaction with your company – from a customer exploring your website to a clerk completing a form to a partner fulfilling an order – was simply delightful?
Whether in consumer or B2B scenarios, the digital experience (DX) drives key business priorities like sales conversions, productivity, and profitability. That’s why enterprises of every stripe are working to deliver seamless, high-quality interactions across every digital touchpoint.
Achieving this goal depends on a complex set of technologies across the enterprise working together. To address this complexity, organizations must take a holistic approach.
“Holistic” is one of those marketing buzzwords that can raise red flags in any discussion of enterprise software – but achieving a holistic experience is the key to delighting people.
Companies’ digital teams should leverage devices, systems, and tools across both systems of record and systems of engagement to deliver the quality of experience that everyone expects.
A well-orchestrated DX streamlines and accelerates both processes and interactions. The results can be extraordinary: increased customer value, higher productivity, and delighted users – inside your organization and out.
Read the entire article at http://www.digitalistmag.com/cio-knowledge/2018/04/19/digital-experience-key-to-user-delight-06079746.
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