An Intellyx Brain Candy Brief
StartApp is an established mobile advertising platform provider, supporting 1.5 billion monthly active users who access over 400,000 apps, generating 15 terabytes of data per day.
To this successful platform, the company is in the process of adding blockchain capabilities that will facilitate peer-to-peer transactions among its millions of app developers (who have downloaded more than 19 billion copies of StartApp’s current SDK).
Also on StartApp’s blockchain roadmap: a blockchain-to-blockchain token economy that supports transactions among multiple third-party tokens, providing liquidity to smaller cryptocoin efforts.
Given the number of startups with similar goals, such a task is a tall order – but StartApp has an ace in the hole.
Unlike the throngs of starry-eyed startups with little more than grandiose plans, StartApp has a massive installed base of advertisers, developers, and end-users, sufficient to overcome the network effect tipping point that plagues most blockchain business models.
Copyright © Intellyx LLC. Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. To be considered for a Brain Candy article, email us at pr@intellyx.com.
