An Intellyx Brain Candy Brief
The ecosystem for manufacturers’ coupons is notoriously inefficient, with multiple intermediaries, long clearing times, and insidious fraud issues.
Digital technologies have made some headway in this industry over the years, but manufacturers have been reluctant to move the entire ecosystem to digital for fear of exacerbating the fraud problem.
A7 Core hopes to address these concerns by adding blockchain to the mix.
A7 Core has offered a digital coupon transaction platform for a number of years already. They currently have integrations in production with most point of sale systems and clearinghouses, giving them a substantial leg up over the numerous blockchain newcomers to the coupon marketplace.
The company is adding blockchain to their platform to improve multiparty visibility into transactions, thus reducing fraud. Adding blockchain also aids their initial coin offering (ICO) strategy. The tokens they are issuing will uniquely represent consumers in the coupon economy – a novel but untested innovation.
Copyright © Intellyx LLC. Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. To be considered for a Brain Candy article, email us at pr@intellyx.com.
