In today’s data-driven world, the new mantra is that truth and value lie in an organization’s data. To find that truth and to create value from it, however, organizations need to make it directly accessible to the business users who can do something with it.
According to Zoomdata, these so-called citizen data scientists need the ability to explore, interrogate, and perform interactive analysis on their most critical business data. The company built its solution to meet this need. It helps citizen data scientists do things like multi-source analytics and enrich data dynamically based on in-the-moment needs.
The company’s solution also enables organizations to conduct multi-pass analysis and create single dashboards using multiple datasets with data matched according to common attributes. The goal is to help citizen data scientists to find insights in the data that will allow them to dynamically adjust strategies and tactics based on what their data tells them.
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