By linkfluence
AIM. MySpace. Facebook. Twitter. LinkedIn. Pinterest. Instagram. WhatsApp. Snapchat. The list goes on and on… and on. The 21st century has been defined by the rise and growth of social media, with 44% of the world’s 
population publicly declaring who they are, what they care about, and how they feel over social for an average of over two hours each day.
For brands, this means data. Lots of data. And it also means opportunity. Lots of opportunity for brands to truly understand what makes their customers tick, how to connect with them, and more.
However, capturing social data and making sense of it are two very different things. Capturing and collecting data is easy. Knowing what that data means for your business strategy is much more difficult to achieve. Read on to learn how you can make producing actionable consumer insights over social media possible.
