By Deborah Schalm
“Ironically, one of the most significant challenges facing organizations as they seek to establish the connection between business context and the real-time technical components that support the digital experience 
is the abundance of data itself. Organizations are now awash in data — and it’s made it almost impossible for human operators to make sense of it all. Within all of that data, however, are the seeds of the solution. The real-time nature of machine data and the fact that it contains markers that organizations can use to connect disparate interactions means that they can also use machine data to help human operators turn all that data noise into context,” said Charles Araujo, Intellyx, in the paper Machine Data: The Secret to Winning the Digital Experience Arms Race.
