An Intellyx BrainCandy Brief
Organizations have been collecting data for decades. Entire industry sectors have sprung up to help them manage and present it. Despite these efforts, however, most enterprises fail to truly take advantage of all the data they collect. The reason? The industry created most of these tools for data analysts rather than data consumers. As a result, while organizations got very good at collecting, processing, and presenting data, they were not so good at finding the insights within it or making decisions based on it.
Several years ago, the leaders at Yellowfin realized this fact — and that they were as guilty as the rest of the industry of focusing their efforts in the wrong place. Since then, the company has pivoted to focus on helping data consumers make data actionable. The company’s integrated suite allows data analysts and data consumers to work together to help the organization’s data tell a story that leads to value-driving decisions.
The suite includes components that help analysts find, prepare, and do core analysis of an organization’s data. However, it also incorporates elements that help data consumers monitor changes to datasets, build narrative stories around the data (using a blog-like platform that natively integrates data into the narrative), and then present and collaborate around the resulting narrative insights to come to decisions. The company offers a refreshing alternative to solutions that focus exclusively on data analysis or dashboards, and provides enterprise leaders an opportunity to finally let their data do the talking.
©2019 Intellyx LLC. Intellyx advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. At the time of this writing, none of the organizations mentioned in this article are Intellyx customers. To be considered for a Brain Candy article, email us at pr@intellyx.com.
