An Intellyx BrainCandy Brief
In a fast-moving, complex world, enterprise leaders often struggle to navigate the difficult challenges and decisions they must make because they lack one critical ingredient: intelligence. Much like political leaders need an intelligence network to be their eyes and ears, informing them about things that may affect their interests around the world, enterprise business leaders now require a similar capability. Whether it’s to understand the impact of millions of interactions coming from around the globe on core, customer-facing systems, or to gather competitive intelligence, it is now a strategic imperative that enterprise leaders have the ability to observe the world from the perspective of their customers and competitors — and from outside the walls of their own data center.
While this type of intelligence network is incredibly valuable, it has also been inordinately expensive and challenging to build. To close this gap, Luminati has created a global, residential peer-to-peer network that allows its enterprise clients to access over 35 million IP addresses around the world and on-demand. Because it is residentially-based and peer-to-peer, it offers real-world visibility and access that organizations can use to gather all forms of performance, security, and competitive intelligence without cloaking or fear of being blocked.
Use cases for the company’s global peer-to-peer network include things like distributed load testing, diversified penetration testing, brand and fraud protection, ad verification, and competitive intelligence. In short, the company’s solution enables enterprises to see both themselves and their competitors from the unbridled perspective of their customers and in a localized context. It is precisely the type of intelligence that enterprises require in a world in which the customer experience is now at the center of value creation.
©2019 Intellyx LLC. Intellyx advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. At the time of this writing, none of the organizations mentioned in this article are Intellyx customers. To be considered for a Brain Candy article, email us at pr@intellyx.com.
