An Intellyx Brain Candy Brief
Before a company can sell software, products and services to customers online in a B2C store, they need suppliers who sell to them. The company can find these suppliers in a B2B marketplace that adds value by bringing together a channel of other relevant vendors they can order from.
But who supplies that B2B channel? A B2B2B2C marketplace? If you ask the team at AppDirect, exactly.
Now 10 years since startup, this born-in-the-cloud firm has rapidly risen to become a category leader as a marketplace of marketplaces, allowing any company to search, assemble and create a brand-customized sales portal from a massive catalog of software and services vendors.
You’ll find AppDirect as an agnostic broker behind a lot of the app and service marketplaces of major ISVs, Telcos, MSP and SD-WAN providers, on the app dashboard of automobiles, inside VR game consoles, local point-of-sale devices and multi-function kiosks, in realty and insurance agency franchises, and so on.
“People want to buy software and services from people they trust, so we invested the effort to make it easy to build an omnichannel store, so companies can differentiate on how they connect their own customers,” says Daniel Saks, co-CEO and co-founder of AppDirect. “For our customers, digital transformation is defined by what products you want to sell, and what channels you want to sell through in the future. It’s a roadmap for their business path.”
We are now exiting the age of ‘only the strongest survive’ competition, into a new, open and interconnected age of commerce where everything must be brought together at maximum efficiency to meet customer needs. In such times of digital transformation, only the most collaborative endure.
© 2019 Intellyx. At the time of writing, AppDirect is not an Intellyx customer. Want to see more BrainCandy? Subscribe today. If you are a vendor seeking coverage from Intellyx, please contact us at PR@intellyx.com.
