NetApp Inc. is a longtime leader in the enterprise storage marketplace, nudging out competitors Dell EMC, Pure Storage Inc. and Hewlett Packard Enterprise Co. for the top spot in Gartner’s 2019 Magic Quadrant for Primary Storage.
Just one problem: NetApp doesn’t really want to be a storage vendor at all. Instead, it sees itself as a hybrid multicloud infrastructure software provider with its data fabric architecture and associated services squarely in its center of gravity.
At best, this mixed message is transformational, at worst schizophrenic. Is NetApp trying to play both sides of the Innovator’s Dilemma, transforming itself while simultaneously maintaining the status quo? Or is there some method to its madness that requires a more careful look?
To read the entire article, please go to https://siliconangle.com/2019/11/04/longtime-storage-provider-netapp-aims-transform-something-more/.
(Disclosure: NetApp is an Intellyx client, and Pure Storage is a former Intellyx client. NetApp covered a portion of Jason Bloomberg’s expenses at Insight, a standard industry practice.)
