Productiv: Visualizing value for the enterprise SaaS estate

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The big wave of moving from locally installed, perpetually licensed capex software purchases to SaaS-based, pay-as-you-go apps has broken through the enterprise, leaving in its wake the flotsam of substantial monthly opex charges for essential shared platforms, and the jetsam of hundreds or thousands of individual user and group app accounts that may have been bought in a piecemeal fashion. 

Productiv seeks to help CIOs get their arms around the sprawling estate of SaaS apps that proliferates the enterprise after such a service-based digital transformation. Their solution inspects and discovers SaaS apps across an extended organization, then instruments all the apps to measure user engagement and manage account settings.

“How can CIOs not only negotiate costs, but prove that employees are getting value from and engaging with the SaaS tools we put in front of them?” asks Productiv CEO and founder Jody Shapiro, a former Google Analytics leader. “Rather than being a gatekeeper, executives need the data to understand how teams are collaborating, and listen to what is really happening.”

Rather than conducting user experience surveys, Productiv ingests organizational models and tracks usage metrics and collaboration data as it spans different SaaS platforms and tools among teams and individuals, then provides data visualizations to help executives spot trends and discover exceptions.

The goal of any application portfolio rationalization must go beyond reducing monthly bills for idle accounts and rogue IT purchases. Value stream management in this utility context ensures that the entire suite of SaaS apps is delivering productive experiences for teams, from CRM, to billing and expenses, service management, storage, compute, design, information and communication, and beyond.

© 2019 Intellyx. At the time of writing, Productiv is not an Intellyx customer. None of the other vendors mentioned here are Intellyx clients. Want to see more BrainCandy? Subscribe today. If you are a vendor seeking coverage from Intellyx, please contact us at PR@intellyx.com.

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Principal Analyst & CMO, Intellyx. Twitter: @bluefug