By Charles Araujo
I think it’s about time that we addressed the elephant in the room: predictions are a bit of a parlor trick!
The problem is that we humans are horrible at predicting the future. There are several reasons for this, 
including challenges such as optimism bias, the curse of knowledge, and distinction bias.
As analysts, we’re always focused on what’s coming next. That means that we’re always looking to the future — and the future is changing very quickly!
But things develop on the ground much more slowly. And that makes the game of predictions challenging. After all, who wants to predict that things will be much the same as this year, but just a little bit different!
With that elephant now gloriously on display, you may wonder why we even bother doing these sorts of prediction pieces if we’re sure that they’ll be (mostly) wrong.
