An Intellyx BrainCandy Brief
Elastic is one of a handful of genuine unicorns to succeed at leveraging an ubiquitously adopted, developer-centric open source solution — Elasticsearch — into enterprise sales, major investment (with a $2.5B valuation IPO in 2018) and product portfolio growth.
Their eponymous search core supports many of the real-time lookup, matching and relevance engines you use in everyday cloud apps like Uber, OpenTable and Instacart, as well as backing up applications from major financial institutions, media properties and several other well-known IT vendors.
That’s some serious cloud-native bona fides, but then again, there’s nothing stopping other SaaS vendors and cloud IaaS gorillas from repackaging their own managed versions of an open search codebase. To respond, Elastic is stretching upstream to support more sophisticated machine-learning scenarios using the detailed operational data flowing through their platform.
Through selective partnerships and a few acquisitions, the firm seems to be making strides with enterprise IT shops as an ITSM/ITOM overlay, with APM-style observability and a compelling SecOps story that reaches from a SIEM dashboard down to endpoint-level device security.
Time will tell if the company’s recent growth curve is a long-term hockey stick upswing, but if Elastic can keep differentiating and stretching upstream, the enterprise executive suite will take notice.
©2020 Intellyx LLC. At the time of writing, Elastic is not an Intellyx customer. Want to see more BrainCandy? Subscribe today. If you are a vendor seeking coverage from Intellyx, please contact us at PR@intellyx.com.
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