Cloud Wars Live with Bob Evans featuring Charles Araujo
Each month, Charles Araujo joins Cloud Wars Live for a recurring segment known as “Araujo on Transformation.” Charlie is a bestselling author who has three books to his name: “The Quantum Age of IT,” “The Ecosystem Advantage,” and “Performance-driven IT.” He is also an engaging speaker who will entertain and challenge your audience. 
Charlie has a website called www.charlesaraujo.com, and another called “The Institute for Digital Transformation.” In this episode, we talk about how senior management has to step up to the plate and solve the customer experience.
Episode 3:
Charlie has been a fan of design thinking for years. It’s putting the customer at the center of everything you do. It’s about solving problems – and solving them empathetically from the perspective of your customer.
He names companies that have some arcane backend processes that have him hanging up the phone and canceling his trip. How many times have we been frustrated because we’re pulling our hair out? (Although he’s bald.)
Concluding, he talks about how it’s going to fundamentally change the way we experience design thinking. If you’re a leader of an organization, or a leader of a tech company, you need to come to this with a degree of humility.
Click here to listen to the podcast.
