By Zoho Corporation
“Data is now the lifeblood of any organization of every size. The ability to harness analytics and transform it into actionable insights is a strategic imperative — and something that is now far too important to be held hostage by an enterprise analytics or business intelligence team. For this reason, a new generation of self-service-first tools, such as Zoho’s new BI platform, are changing the way organizations look at the entire data-to-insight pipeline. This democratized approach enables organizations to put the power of data — from collection, through cleaning and analysis, to insight — into the hands of those who are best positioned to act upon it, and create competitive advantage as a result.” – Charles Araujo, Principal Analyst, Intellyx