Zoho Advances BI and Analytics Market with New Self-Service Platform; Transforms Relationships Between Businesses and Their Data

By Zoho Corporation

“Data is now the lifeblood of any organization of every size. The ability to harness analytics and transform it into actionable insights is a strategic imperative — and something that is now far too important to be held hostage by an enterprise analytics or business intelligence team. For this reason, a new generation of self-service-first tools, such as Zoho’s new BI platform, are changing the way organizations look at the entire data-to-insight pipeline. This democratized approach enables organizations to put the power of data — from collection, through cleaning and analysis, to insight — into the hands of those who are best positioned to act upon it, and create competitive advantage as a result.” – Charles Araujo, Principal Analyst, Intellyx

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