Why Execs Under-Appreciate Architecture — and 3 Steps That Will Flip That Upside Down

BrainBlog for BiZZdesign by Charles Araujo

Your leadership team is in a tough spot. I’m not trying to make you feel sorry for them — as a business or enterprise architect, you have your own challenges to handle. But here’s the kicker: your challenges and their challenges are deeply intertwined — and solving your challenges may be part of the solution to theirs.

Let me explain.

Enterprise leadership teams are facing an unprecedented onslaught of change. The market is shifting beneath their feet, customer expectations are changing daily, and there is an unrelenting need to “go digital” (even if they don’t fully understand what that means).
Yet amid all that change, they are still expected to keep costs under control and meet traditional performance expectations — even while all that change is increasing operational complexity and reinforcing silos. Doesn’t sound like much fun, right?

This pressure is why it’s easy for them to ignore the vital work you do and why, if you come to them talking about the need to “invest in architecture,” it will fall on deaf ears. They are just too consumed with dealing with this onslaught of challenges to pay attention to what sounds to them like overhead. But what they don’t understand is that those investments in architecture that you’re asking for may very well be the answer (at least in part) to their challenges.  So, it’s your job to help them understand that. And I’m going to help you do it.

Read the entire BrainBlog here.

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