By drupa Redaktion
Why Digital Transformation Matters
Some businesses believe mistakenly to have already transformed digitally. The adjective “digital“ seems to be misleading. Under digital transformation, one understands the business transformation process as a whole: more complex than at first glance. In other words, the organizational processes of the company system are optimized via technological implementation. Think of technologies as an extension of the human
body which has a supportive role during the transformation. To undergo a successful digital transformation, many aspects must be considered, for instance areas with potential for improvement must be analyzed in advance, and professionals with a knowledge of business, IT and technologies are needed in the enterprise to guide the company towards a digital transformation. Furthermore, enterprises must redefine customer value proposition with ongoing changing consumer patterns. To put it in another way, businesses are supposed to be quick to unlock the potential of an underserved market segment in order to succeed in a competitive market. So as to create a new business model, companies must have a customer-centric approach and make the best out of technologies, and hence a digital transformation strategy is essential to meet customer demands in this day and age, especially in the printing industry where large volumes are produced.
Leading IT analyst Jason Bloomberg sums up the phenomenon for Forbes:
“In the final analysis, therefore, we digitize information, we digitalize processes and roles that make up the operations of a business, and we digitally transform the business and its strategy. Each one is necessary but not sufficient for the next, and most importantly, digitization and digitalization are essentially about technology, but digital transformation is not. Digital transformation is about the customer.“
