An Intellyx Brain Candy Brief
SWEAR captures and stores digital media and associated metadata on a blockchain ledger to guard against media manipulation for deepfakes or disinformation.
Manipulating digital media has become easy enough for anyone to achieve, resulting in an environment in which it’s hard to easily determine whether video, audio, or photo is fake or authentic.
WIth gen AI available to everyone, fabricating content becomes easier, and faster. With quantum computing on the horizon, breaking encryption and private keys will be easier as well.
Defensive mechanisms and disproving manipulated content aren’t fast enough to catch fake content before it spreads and causes damage.
Instead of proving something is fake after the fact, SWEAR immediately guarantees that something is real.
Incorporating SWEAR into security systems or content creation systems secures your digital media. SWEAR is developing a mobile app that directly streams content to a secure blockchain ledger. SWEAR protects video frame by frame.
SWEAR uses video channels to retrieve and store associated metadata, such as location, device attributes, and geomagnetic statistics. If any video frame or associated metadata is changed, SWEAR can immediately detect the change and flag a video (or any other supported media type) as potentially suspect.
Copyright © Intellyx LLC. Intellyx is an industry analysis and advisory firm focused on enterprise digital transformation. Covering every angle of enterprise IT from mainframes to artificial intelligence, our broad focus across technologies allows business executives and IT professionals to connect the dots among disruptive trends. None of the organizations mentioned in this article is an Intellyx customer. No AI was used to produce this article. To be considered for a Brain Candy article, email us at pr@intellyx.com.
