An Intellyx Brain Candy Brief
Magycal gives viewers of over-the-top (OTT) solutions the ability to interact with live programs in real-time, either directly via the OTT interface or via a second screen, typically a smartphone.
Magycal primarily supports live sports programming, giving viewers a range of capabilities, including quizzes, polls, and live chats, as well as the ability to view contextual information about each program.
Magycal also leverages AI to create clips and provide automatic highlights.
Magycal also supports live-broadcast reality programming, enabling audiences to vote during each program or interact with the program or each other in other ways.
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