An Intellyx Brain Candy Brief
Not too long ago, it was relatively easy to verify your identity when you were opening a bank account of making a big purchase. These sorts of transactions took place in person, and you could present your identification and other identifying documents to the organization that required them. Verification would often still take several days — but then again, in the analog world, so did everything. As the world has gone digital, however, identity verification has become a significant process bottleneck and is having a negative impact on the digital experience.
Jumio has created what it calls a Trusted-Identity-as-a-Service solution to solve this problem. Typically used during a customer onboarding process or a significant transaction, the company uses a multi-stage process to positively identify a person in seconds rather than days.
The company’s solution uses advanced machine learning-based algorithms to verify identification documents (e.g., drivers licenses or passports) and then requires the user to take a live picture of themselves in which the company is able to match the person with the identifying document and verify that the owner of the identification is present and taking the picture.
The solution can also request additional identification documents, and humans then review the majority of identity verification request for final validation. The company claims that it is this combination of advanced machine learning and algorithms with its human review that enables it to provide consistent identity verification that far exceeds the reliability of knowledge-based or two-factor authentication schemes, yet to do so in a fraction of the time of traditional methods — something that is particularly important as enterprises recognize the need to deliver exceptional digital experiences for their customers.
Copyright © Intellyx LLC. Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. To be considered for a Brain Candy article, email us at pr@intellyx.com.
