By Brian Spaid
Jason Bloomberg writing for Forbes on the practice of “Cloudwashing” or exaggerating product “cloud” claims as a sales tactic:
…there are a number of Cloud vendors and service providers who are doubling down on their Cloudwashing. Instead of simply maturing their offerings in order to tell a true Cloud story, they have taken a sharp left turn, and now they’re trumpeting offerings that aren’t true Cloud offerings, not because they’re immature, but because they feel that their customers don’t really want Cloud after all.
Read the entire article at http://www.brianspaid.com/2016/02/cloudwashing/
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