By Donna Parent
Key Findings – What’s Inside The 2016 Mobile Playbook
EndUserExperience2Day publishes an annual Mobile Playbook to serve as an educational resource that encapsulates real-world mobile trends, insights and use cases, including exclusive 
viewpoints from industry experts that enterprises need to strategize, plan and optimize their enterprise mobility initiatives. The 2016 The Mobile Playbook compiles data from more than 40 industry reports with a mix of original content and never-before published insights from VDC Research, Intellyx and ESG.
This year’s Mobile Playbook offers several key findings to help enterprises devise and evolve their workforce mobility strategies. Some notable insights include:
■ Mobile Growth & Adoption: By 2017, 100% of the line of business (LOB) apps used in customer-facing roles and 75% of LOB apps used in internally-facing roles will be built for mobile-first consumption.
■ Digital Transformation: By 2017, over 50% of IT spending will be earmarked for new technologies like mobile, cloud and big data.
■ Omni-channel Experience: Today 84% of CIOs in customer-centric companies are focused on improving the mobile customer experience.
■ Mobile Challenges: By the end of 2017, market demand for mobile app development services will grow at least 5X faster than internal IT organizations’ capacity to deliver them.
■ Why Enterprise Mobility Matters: A recent enterprise mobility survey noted those respondents, “executing business mobility average two to three times the ROI over surveyed organizations that have not undertaken business mobility initiatives [and only run business apps on desktops or physical devices].”
Read the entire article at http://apmdigest.com/the-2016-mobile-playbook-why-enterprise-mobility-matters
